In April, MMM launched an open call for all young artists and creators, encouraging them to create content on protecting Mumbai’s mangroves and the communities it supports. This content is united on social media under a hashtag: #MakeArtForMumbaisMangroves.
Commencing on 31st May, after a period of two months, this open call received over 100 entries from 92 artists. We were amazed to see how diverse artists organically came together to fuel this social media movement! The campaign has engaged with over 260K people and the hashtag has received over 4 million impressions so far.
From the use of digital art to watercolour painting, animation to paper craft, detailed embroidery to typography - these artists have truly crafted their love for Mumbai’s mangroves in their own unique way. We have created this virtual art gallery so that all of you can view their impactful art and read their messages to Mumbai.